LUCE began in 2000 as a one-man band when Tom Luce began writing songs in his bedroom in the foggy Richmond District of San Francisco. What later became the hit song, “Good Day,” was inspired by the prosaic life of the typical San Franciscan yet is upbeat with an excitement of just being alive, much like the outlook of the group’s founder himself.  Tom Luce moved to San Francisco with the aspiration of starting a band. He began writing and recording with friend and producer Adam Rossi. Soon after beginning work on his first album, Tom met Joe Schuld who would later become his manager and be the driving force to get LUCE on the radio. Even without a record label to back them, LUCE began getting regular airplay with “Long Way Down” and “Good Day” at KFOG, which lead to a steady, and continually growing, fan base.